After an initial review of the literature and the council’s insight data reports, we designed a survey to investigate influences on healthcare professionals (GPs and pharmacists) referral behaviours. Recommendations focused on streamlining the referral journey and addressing reported pain points, showcasing the effectiveness of the COM-B model in revealing the low-hanging fruit

To boost service uptake among Buckinghamshire residents, we collaborated closely with the service provider and conducted a behavioural analysis of barriers to service uptake. This resulted in a behavioural science led health communication framework to enhance the service provider's ability to increase uptake of the health and well-being service.

We organised remote capacity-building sessions for public health staff, focusing on the behavioural science tools used at each stage in the process. We conducted in-person training workshops to familiarise the wider workforce with these methods. This initiative highlighted the significance of behavioural science in improving public health services. The success of our work has inspired Buckinghamshire Council to make behavioural science a core strategy within their public health team.