Tictrac (now Dialogue)

Brief

Tictrac is a digital wellbeing platform for organisations who want to actively promote the wellbeing of their customers and employees. Tictrac requested support in optimising their platform further through strengthening the behavioural science content along with guiding on evaluation.

  • Tictrac seeks to enhance its platform by incorporating robust behavioral science content. Dr Curtis and her team completed an expert review of the platform involving a behaviour change technique and engagement audit. Recommendations were provided in relation to additional components to increase behaviour change strength and user-engagement.

  • We delivered these recommendations in a workshop to allow co-design of the final behaviour change techniques and digital strategy moving forward. We also delivered four half-day capacity building sessions to deliver training and co-design of data evaluation methods.

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  • “Kristina helped us code our digital platform using the BCTT framework and provided recommendations for our future strategy after benchmarking against scientifically proven approaches and other popular apps. We iterated our design vision quickly with Kristina providing invaluable guidance that is helping us to have a meaningful impact on our members."

    Oliver MacCarthy, Co-founder of Tictrac (recently acquired by Dialogue)

  • “Dr Curtis provided the science behind our decision making on which app features to embed in a medication adherence app aimed at children with sickle cell disease. She taught us a comprehensive framework for understanding health behaviour change which we underpinned the app with. After the workshop, she remained a key person on the project and provided support on all aspects of the ongoing research and app development. We now all know how to think like a behavioural scientist and can apply this to our other projects!'’

    André Fiedler – Product manager working with Charité hospital

  • “In the last few years, I had the pleasure and privilege to work with Dr. Curtis during three Digital Health projects. In all instances, we were developing an application to help consumers or patients develop and adopt improved behaviours on different topics (smoking cessation, pain management and sleep improvement). Dr. Curtis was our expert responsible to deploy a structured Behavioural Science framework. She not only did this with mastery, integrating a palette of scientifically proven tools, but also provided broad insights and content to enable the delivery of a user-centric solution generating high engagement. As a program lead, I also appreciated her active participation, pleasant presence and readily team coaching. I would recommend Dr. Curtis to any team that need a behavioural expert with profound scientific roots as well as strong business skills.”

    Description goes here

  • “Using her behavioural science expertise, Dr Curtis was able to work with us and our partners to identify the pain points within our online referral process. She worked with us to develop solutions which where informed by behaviour change frameworks and was able to upskills the teams knowledge and understand of the benefits to using behavioural science in our work. This was the starting point to us embedding behavioural science across all our work areas”.

    Lucie Smith, Public Health Principal, Buckinghamshire Council

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